We think there’s something a little special about how a BMC bike rides, and we wanted to make it easy for our fans, customers and even skeptics to experience what it feels like to ride one. RideExperience brings it right to your hometown. With five demo trailers and over 150 bikes in our fleet, this is your chance to take advantage of the ultimate demo ride opportunity.

To support the tour, we’ve launched ride.bmc-switzerland.com. This tool lets you find the nearest RideExperience event to your area, choose between road or mountain focused events, and reserve up to 4 bikes for you to ride. It will even remind you when your event is approaching.

One of the really unique things about this experience is how it ties back to the BMC Racing Team, you can experience the same bikes as ridden by our pro riders. On top of that, BMC ‘celebrities’ have been known to stop by for a group ride, some barbeque, or a glass of wine.

RideExperience is more than just a demo day. We surround each stop with the BMC atmosphere—you might well walk away with BMC swag ranging from stickers to full BMC kits. You’ll also be encouraged to learn the ‘why’ behind our products. Experts will be on-hand to explain the design and functionality behind each bike and how this technology makes it so different. Did we mention there’s also likely to be some wine, cheese and barbeque knocking about?

RideExperience has made its debut in the US and will be expanding internationally in five different languages in the next few weeks. For now, if you don’t see a stop in your area or a bike that you’re eager to try, simply make a request through the website.

We’re looking forward to seeing you at the events!